BRIEF: Skara Sommarland (similar to Wet ’n’ Wild) asked us to come up with a contemporary campaign for their somewhat outdated water park.

 

We set off thinking about the park’s advantages and found that many attractions have built in challenge possibilities.

 

CONCEPT: With this in mind, we created the concept DigiTic. DigiTic is a digital ride pass that stores your runs and records. DigiTic let's you access all your records and photos via Skara Sommarlands website, your mobile phone or special terminals.

 

With the help of these records and photos of our visitors, we can create advertising for a long time ahead.

 

A campaign created solely by our visitors. Because basically, we only provide the challenge!

 

 

(note: we take no credit for the awful company logo)